New Perspectives at the 19th PRESTIGE Partner Day

SHD was the exclusive booth partner at the 19th PRESTIGE Partner Day on 19 and 20 January 2026 in Heidelberg. Together with Online Software AG, SHD presented solutions for print, digital signage and electronic shelf labels (ESL), showing how furniture retailers can make their point-of-sale communication more efficient, more up to date and more effective.

The event centred on the close partnership between SHD and Online Software AG. Using concrete use cases, the two companies demonstrated how analogue and digital price communication can be seamlessly interlinked, and how retailers can simplify operational processes while improving customer engagement at the point of sale.

A key highlight was the presentation by Peter Kattrup, Director Product Management at SHD, together with Volker Wissmann, Board Member of Online Software AG, on retail media in furniture retail. The starting point was a structural market problem: while many furniture retailers have a very strong regional footprint, the industry as a whole lacks national reach. For advertising brands from sectors such as payment, insurance, energy or mobility, individual regional locations are barely attractive, since even large furniture stores do not reach the location density of classic retail chains.

As a solution, SHD, Online Software AG and brandlogistics presented the concept of a joint retail media network. By pooling the digital advertising spaces of numerous furniture retailers, a nationwide reach emerges that can be booked centrally, differentiated by target group, location and usage context. For furniture retailers, retail media thus means not only refinancing their digital displays but also gaining an additional, data-driven revenue channel directly at the point of sale.

The PRESTIGE Partner Day provided SHD and Online Software AG with the ideal setting to discuss these perspectives with selected decision-makers and to jointly advance the evolution of point-of-sale communication in furniture retail.